Cholera Outbreaks Were A Re-Occurring Problem In Dondo, Central Mozambique, Resulting In 200 Distressing Mortalities Annually.
Cholera outbreaks were a recurring problem in Dondo, Central Mozambique, resulting in 2 hundred unpleasant deaths each year. Once the community radio station started broadcasting health programmes in Sena and Ndau, the local languages, folks understood how they were given sick and changed their behaviour. The subsequent year nobody in Dondo died from cholera.
In the age of the Internet and cell phone, community radio remains a dynamic way for people to connect, learn and debate issues vital to their lives. Like the name would indicate, a community radio station is built and run by a community. It sometimes has a relatively small footprint (up to 60 miles) and broadcasts in the local language. Community radio station licences are based mostly on not accepting funds from political parties or supporting one political party or candidate over another, and are owned, managed and run by community members. Though they may receive donor finance to start, they have to be sustained by the community in the long run.
Communication fortifies grassroots development
A community radio station is a crucial development tool. It offers a conveyance for true empowerment and grassroots development. When the community station is owned and run by local women and men overall community participation is strong. Gaining access to accurate information and having an opportunity to voice views through call-in shows or by working with programme production at the station, the community can use the radio station to address issues and find lasting solutions. When the radio stations are ‘ours’, listeners trust the programming. There’s confidence in what’s aired, information is more certain to be followed, and positive, social change can take root.
Community radio has been utilized to excite social change across the world since the 1940s in Latin America and the US, and in Europe since the early 1970s. From the early 90s it has of late been recognized as a strong tool for empowerment in communities tackling social, political and business development challenges, not least in Africa. Loads of community stations in SA, Mali, Mozambique and Niger, for example, all broadcast domestically topical content reports, health, agriculture & environment, education, rights, announcements, and that kind of stuff.
Additionally, community radio is effectively utilised for celebration, preservation and further development of local culture. As an example, many community stations in SA broadcast ‘stories of the ancestors’, which is a very important cultural element of life. When the radio station airs in the local language, new pride blossoms as I saw in Tanzania with a Maasai community who said to me, “through our own radio station, we were given our identity back!”. In Ghana, standard chiefs have adopted community radio to engage with their folks.
Empowering ladies by giving them a voice
Issaka Mamouna Habibou, Director of ‘Radio Communitaire Ter’ in Niger
It has taken a bit to get women behind the mikes in several communities : women traditionally work in the home, in the field, as well as walk to gather firewood and water. Taking the lead in public is kind of foreign to the role of women in a rustic African context. But this concept has changed in numerous communities, realising that, actually , girls are at the center of the family and the community. It is ladies that tell the stories about the past and pass on the customs to the young ones. Women also need to find out more about women’s issues from a woman’s voice.
Women station managers are still not commonplace. But where they are , the stations are usually more sustainable. In Ter, Niger, 140 kms outside the capital Niamey, it was Issaka Mamouna Habibou, who received me in the Director’s office. And all of the folks working at the station were girls. She explained that the station’s cash had disappeared with CDs and clobber. When the radio board had finalised their inquiry, letting those with long fingers go, only girls were left.
In most African nations, literacy is still a serious challenge. Big populations are not sufficiently literate to read a paper or to make use of the Net actively. Here’s where radio still comes into flower as a communication tool and will continue to do so for a long time to come,writes tagza.com.
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