Beat Your Competitors At The Search Engine Game
My friend Keith Baxter, a search engine guru, recently shared a tip that I think is pertinent for anyone trying to stay competitive with their search engine optimization. His Article ‘ How to beat your competitors in the search engine, even when they outrank you ‘ shares a little known tip for SEO domination that everyone should know.
Here’s what he says:
‘Something I’ve done for years, yet never articulated will finally be written here for the record.
I do a lot of testing. I have a literally 1000′s of top 5 rankings in the search engines which allows me some pretty good data. In most markets, I shoot to control the top 5 listings.
Sometimes I achieve it, other times I only get a couple of the listings.
With this trick, I almost guarantee that I will pull more traffic than the positions ahead of me.
You ready for it?
Optimize your titles with a good ol’ direct response call to action (that also contains your primary keyword).
MOST people will have a title that looks like this:
Keyword Stuff | keyword stuff blah, blah, blah.
Mine on the other hand may be…
Is KEYWORD a scam? Click here for a hard core, unbiased review of KEYWORD!
Obviously, create a title that fits your keyword. Using my example above for ‘ginger bread house’ wouldn’t work.
So how do I know that this works?
In one of my markets, I own the top 6 positions with 6 different sites (all focused on the same keyword).
Position #5 get MORE organic traffic than spot #1.
The DIFFERENCE is that the title on the site in position #5 is a direct response call to action.
So when a visitor searches for that term, my title jumps out at them.
For many of you, this isn’t groundbreaking… but have you actually USED this?
If you are battling it out with a competitor and just can’t seem to beat his position, just beat him out with a killer title.
Most direct response headline formula’s will work for this.’
(‘How to beat your competitors in the search engine, even when they outrank you’, Keith Baxter, December 9, 2010, Affiliate Radio (Accessed December 13, 2010).