About Employing Content For Marketing Websites For Accountants
Are you keeping your site dynamic and fresh? Stop a moment and impartially reassess your site. Are you incessantly adding novel content to your website? Are you keeping your website relevant and up-to-date? You may not recognize this, but you could be well on the way to alienating existing clients when you could be drawing them in and increasing your site’s search engine placement at the same time.
Imagine a local store that you like to shop at stops getting new inventory and never updates its catalog. Would you shop at a store that never updates it’s inventory? Not a chance. Websites for accountants are no different. if you don’t give your clients new content, they will stop visiting your site.
Embracing Change
Change can be a difficult thing to wrap your mind around. There is always an element of risk involved; why mess with something that has been so far successful? Even the wisdom of the ancients would have us “leave well enough alone” and “let sleeping dogs lie”. After all, “if it ain’t broke…”
The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. Of course while the dust on your site is strictly metaphorical, you can see it’s effect everywhere; on your number of site visitors, on your search engine placement, and most importantly in the money you make.
Keeping It Relevant
So why does a site which hasn’t been updated for a while suddenly drop off the front page of Google? You must remember that the prime function of search engines is to point the searchers to the best, most relevant sites for the terms they entered. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn’t added anything new in the last three years.
Now that you know why it is important to keep you website content updated, let’s look at a few ways to do it without devoting a large amount of time to it. Changing your website doesn’t mean you have to completely overhaul it; small changes can do the job just fine and there are a multitude of ways to do it easily.
Keeping It Fresh
A blog is a great way to keep new content flowing on the site and get repeat visitors. Nobody expects a novel from you each day. A blog can easily be a few short paragraphs once or twice a week. Over time you’ll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it’s a great way to keep the site fresh and exciting. Your newsletter is a great way to keep your clients up to date on changes to tax laws and the financial climate, but keep it personal. Include information about your firm and community. There are a number of services that provide online newsletters and these have the advantage of being “fire-and-forget” solutions. You don’t need to lift a finger and your website content is constantly changing!
There are a number of other simple dynamic pages you can use. Calendars, tax due dates, or anything to do with statistics or time are all pages that would require you to update every week, month, or year. Again… you may find third party solutions are the easiest way to include this kind of content.
Just these few features are plenty to keep websites for accountants fresh enough for Google and your blog, or even merely a good quality newsletter, will essentially gratify your visitors. It’s important not to let your website sit for too long. Even a state of the art site will quickly become obsolete, so keep it fresh and sassy.
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