FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond? (Andy Beal’s Marketing Pilgrim)
If you’ve not yet seen this YouTube video of the FedEx delivery driver
throwing a shopper’s new LCD monitor over a fence, then let’s get you up to
speed. Did your jaw drop? Mine did! You can read the back story here. The
question I have for you is, how should FedEx respond to this [...]
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