Find Out How To Split Test Yor Landing Pages And Obtain Good Results Today
Getting a higher conversion rate from your landing page is all about understanding what works for you and what’s giving you results. You have all sorts of reasons why you aren’t getting the conversion rates you desire from your landing page but if you look into the core of the matter you’ll see that all landing pages are basically the same. You simply need to run a split-test on the different elements of your page to figure out the best ways to raise your conversion rates while simultaneously figuring out what lowers it–it isn’t exactly rocket science. Keep reading to learn some of the things that you can do to make absolutely sure that split-testing is offering you the best possible response rate.
Take a quick look at the current Article Builder sales page. I’m sure Jonathan Leger spent a fair amount of time split testing his sales page to see how well it converted prior to launch.
When you’re creating a landing page, it’s important to consider testing your copy overall – by pitting long copy against short copy. In some cases long copy works best but in others short copy is what you need. It depends on a bunch of different factors like which offer you want to promote and which market in which you want to promote it. After you’ve done your split-testing, you will know for sure which gives you the best results for your niche and which copy is best for your offer. Having the right sort of copy on your landing page will definitely help you get a better conversion rate and you’ll have an easier time understanding what it is that your target audience actually wants.
The thing that you need to test early on is the text that you put on the order and submit buttons for your landing page. Doing this is incredibly important when the copy you use on your landing page is short. Using descriptive buttons is a pretty safe bet if you want to raise your conversion rates because when you look at the more successful and highly converting landing pages you will see that most of them employ these sorts of buttons as well. However, do keep in mind that you can’t make this button text too long because that’ll work against you, rather than for you.
Try out a variety of sub-headlines and do not limit your split-testing to the headline at the top of the page.
If your page has copy on it it’s obvious that the copy will need to include some sub-headlines to break up the reading. You need to make sure you test these sub-headlines too because even they can make a difference in your returns. Don’t try to test all of them at the same time, do one at a time so you know which one exactly causes a difference in your conversion rate. Overall, split-testing various elements of your landing page gets easy when you’re patient in your approach and avoid being hasty, so make sure you remember that. When you want to find long term success through Internet marketing you need to understand what the real secret to making your landing pages work is. And as we all know, the secret is nothing but consistent testing, so that you know exactly what elements you need to change. As time goes on, it will become apparent that the results you get from doing split-testing can help you create much better landing pages from the ground up. So the only thing that you need to focus on right now is the way you test your landing page.
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